Hero Section for Car Service Website

Hello, guys! ??

Want to present you hero section of my first website! Service Motor is fictional customer - it is car service, which is located at Warsaw, capital of Poland.

?? Target audience: car owners of middle social class. ?? Usage: mock-up of website. ?? Marketing: I had made a little research of the most popular car brands and models of middle class in Warsaw. Then I selected three of them: Volvo, Toyota, BMW, and had used them in design.

Main concept was a creation of website for local Car Service at Warsaw, with whole identity and brand style. At the first stage, I had studied websites of competitors and select which blocks I will use. Then create wireframe for Service Motor’s page with Figma.

Logo was developed by myself ?? - it is a combination of Engine icon in vector graphic and Title (using the special art font). Color palette of logo has become a foundation for all colors and fills for design of page. After I have started working on project, I have an idea to use some elements of logo in the design ??.

? Main difficulty: was to search and select pictures with right composition and colors of cars. At some blocks I had issues with the creation of visual hierarchy between text block and logo.

?? At the next shots will show you the process of making another blocks of this project, stay tuned ??

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